What’s your problem?
Hi, I’m Fran. I’m an ACD/copywriter living in Chicago and I love problems. Well, maybe not so much the problems per se, but finding creative answers to questions big and small is what I’m all about.
Curiosity drives everything I do, and I’ve used problems to gain a wide breadth of advertising and marketing experience, learn how to play ten instruments, and grow professionally and personally.
So, whether you need an insightful new campaign, a drummer, or are just looking today’s answers to the NYT crossword, you know what to do.
Email me.
WORK EXPERIENCE
Senior Copywriter / Associate Creative Director → FCB Chicago, 2020-
Senior Copywriter → WALO, 2020
Senior Copywriter → Bakery, 2019
Jr. Copywriter / Copywriter → Lopez Negrete Communications, 2011–2019
The Work
Dodge - “It’ll Test You”
Groupon - “Holiday Magic”
Clorox - “Winter Wonderland”
Glad - “Torture Test”
Jeep - “Battlefield”
Groupon x Gronk
Jeep - “Part of Your World”
Ram - “Salt of the Earth”
Ram - “Boss”
Chrysler - “The Extraordinary”
Hidden Valley Ranch - Only Serious About Flavor
Notable Brands
Awards
&
Recognitions
Brett Elliott Award for Excellence in Copywriting
Feb 2016 - AAF - Houston
For the RAM campaign, “Salt of the Earth"
Shortlist at Cannes Lions. Press. Walmart
Jun 2015 - Cannes Lions International Festival of Creativity
New York Festivals Finalist (3). Print/Outdoor. Walmart
May 2015 - International Awards Group
2015 Grand Prix, Gold (4), Bronze Caribe. Print/Outdoor. Walmart
Apr 2015 - XXII FESTIVAL INTERNACIONAL DE PUBLICIDAD CARIBE
American Advertising Awards - Silver - Copywriting & Cinematography
Jun 2017 - American Advertising Awards
Silver Copywriting & Cinematography
RAM - Boss
U.S. Hispanic Awards - Silver - Copywriting
Oct 2016 - Círculo Creativo / U.S.H. Idea Awards
Silver Film Craft - Copywriting
RAM "Salt of the Earth" Campaign
American Advertising Awards - Silver - Regional/National TV
Jun 2016 - American Advertising Awards
Silver Regional/National Television Commercial
Fiat Chrysler Automobiles (FCA) - De lo Ordinario a lo Extraordinario
2016 Best of Show - Broadcast - Chrysler 200
AAF - Houston
Best of show for the Fiat Chrysler Automobiles campaign, “De lo Ordinario a lo Extraordinario”
Bronze - Film - "Salt of the Earth" RAM
Dec 2015 - Epica Awards
2015 January Official Selection in Lürzer's Archive. Print. Buzzmill
Jan 2015 - Lürzer's Archive
2015 April Official Selection in Lürzer's Archive. Print. Walmart
Apr 2015 - Lürzer's Archive
2015 Bronze Wave. Print. Walmart
Apr 2015 - Wave Festival - Festival Latino-Americano de Creatividad
2015 Sol de Plata, Sol de Bronce, Shortlist. Print. Walmart
Apr 2015- FIAP - Festival Iberoamericano de la Publicidad